I am contacting you in response to your questions about the public relations field and professionals who work in this area. The term “public relations” is very broad, and can therefore be difficult to define. Let me first start by explaining some of the roles and responsibilities of a PR professional.
Practitioners of public relations research a company to determine its strengths and weakness as viewed by the public, or the people that hold interest in that company. They then analyze trends in the company and meet with employees throughout different levels of the company to understand the social dynamics and environment of the company. After extensive research, they then put what they have learned to application, creating a plan to improve the company and their relationship with the involved public. They present it to the leadership of the company and hopefully the plan is put into action. If they are successful in their work, everyone receives the benefits. The company benefits from higher customer satisfaction and profits, and the public involved has a positive experience when interacting with that company.
In my mind, PR professionals act as a liaison between the company they are representing and the public. Their job is to successfully communicate the company’s message in a clear and concise way to those interested. They may write press releases, radio advertisements, reports, and other documents to achieve this purpose. Now that I have explained a little bit about what PR professionals do, I think it is easier to define public relations. Public relations is almost a science of researching and analyzing a company or product, predicting outcomes and potential consequences, and then developing a plan to improve the relationship with the company and public involved.
I hope this has answered some of your questions. I love studying the field of public relations and hope to become more knowledgeable about it. I hope all is well with you. Have a great day!
Sincerely,
Emily
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