Sept. 24, 2009
Cache Valley Area Investors Association
Cache County Chamber of Commerce
160 N. Main St.
Logan, Utah 84321
Finding Financial Freedom
Organization helps people manage money and become financially independent
LOGAN, UTAH- Increase passive income and lower expenses, this is the way to become financially independent, says Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). This organization was formed to help people manage their money more effectively. “We believe people should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes that possible,” said Parker. The idea of raising passive income and lowering expenses is used by several authors including Suze Orman and Clark Howard. Concepts are also applied in several best-selling books including The Millionaire Next Door and Atlas Shrugged.
Financial independence begins with establishing a financial foundation, which is started within oneself. Time, assets, and experience can be invested to establish personal wealth in five areas of investment: physical, social, mental, spiritual, and emotional health. After establishing personal well-being, focus is drawn outward to other financial investments. Anyone is welcome to join and membership is free. People can join by signing the email list or joining the Facebook page. Coming to the meetings makes a person an active member. Meetings are held every other Thursday at 7:00 p.m. “I want people to be happier. This is America and there are too many opportunities for people to be unhappy in their jobs,” Parker said.
Cache Valley Area Investors Association was founded in 2007 by Preston Parker. It embraces the Law of Attraction, Law of Abundance, and Law of Exchange. The members are from varying geographical locations and all walks of life. They are united under that belief that education mitigates the risks of investing.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
Tuesday, September 29, 2009
Thursday, September 24, 2009
Draft Press Release 3: Cause Promotion
Sept. 24, 2009
Cache Valley Area Investors Association
Cache County Chamber of Commerce
160 N. Main St.
Logan, Utah 84321
Finding Financial Freedom
Organization helps people manage money and become financially independent
LOGAN, UTAH- Increase passive income and lower expenses, this is the way to become financially independent, says Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). This organization was formed to help people manage their money more effectively. “It’s all about networking and education,” said Parker. Anyone is welcome to join and membership is free. People can join by signing the email list or joining the Facebook page. Coming to the meetings makes a person an active member. Meetings are held every other Thursday at 7:00 p.m. Parker said, “I want people to be happier. This is America and there are too many opportunities for people to be unhappy in their jobs.”
The concept of raising passive income and lowering expenses is used by several authors including Suze Orman and Clark Howard. Concepts are also applied in several best selling books including The Millionaire Next Door and Atlas Shrugged.
Cache Valley Area Investors Association was founded in 2007 by Preston Parker. It embraces the Law of Attraction, Law of Abundance, and Law of Exchange. The members are from varying geographical locations and all walks of life. They are united under that belief that education mitigates the risks of investing.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
Cache Valley Area Investors Association
Cache County Chamber of Commerce
160 N. Main St.
Logan, Utah 84321
Finding Financial Freedom
Organization helps people manage money and become financially independent
LOGAN, UTAH- Increase passive income and lower expenses, this is the way to become financially independent, says Preston Parker, president and founder of Cache Valley Area Investors Association (CVAIA). This organization was formed to help people manage their money more effectively. “It’s all about networking and education,” said Parker. Anyone is welcome to join and membership is free. People can join by signing the email list or joining the Facebook page. Coming to the meetings makes a person an active member. Meetings are held every other Thursday at 7:00 p.m. Parker said, “I want people to be happier. This is America and there are too many opportunities for people to be unhappy in their jobs.”
The concept of raising passive income and lowering expenses is used by several authors including Suze Orman and Clark Howard. Concepts are also applied in several best selling books including The Millionaire Next Door and Atlas Shrugged.
Cache Valley Area Investors Association was founded in 2007 by Preston Parker. It embraces the Law of Attraction, Law of Abundance, and Law of Exchange. The members are from varying geographical locations and all walks of life. They are united under that belief that education mitigates the risks of investing.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
2300: The MIchael Vick Miracle
Michael Vick has wowed millions with his incredible athletic ability and presence in the NFL. However, he amazes me for a completely different reason. The public relations people working his case are incredible. I am shocked that he is playing again so soon after being released from jail after being convicted for dog fighting.
Granted, many high profile people and celebrities commit crimes and the public still likes them. But this was not the case with Vick. When the allegations came out, he denied them and then tried to blame family members. As evidence kept mounting against him, he began confessing in degrees, until it became obvious that he was at the head of the operation. Additionally, he only apologized after he was court ordered by a judge. Vick’s sponsors dropped him and the NFL didn’t support him. The whole scenario was a public relations and image nightmare.
I researched this case about a year ago, and I was convinced that Vick would never play again professionally. I didn’t understand how one person could ruin their image so completely. However, this year he is under contract and playing professionally with a team. I know that there was extensive public relations work that went on behind the scenes in this case. Even if people still hold a negative opinion of him, the fact that he is playing is amazing. I commend the people who worked on his case, and would like to know the process they followed to make this happen.
Granted, many high profile people and celebrities commit crimes and the public still likes them. But this was not the case with Vick. When the allegations came out, he denied them and then tried to blame family members. As evidence kept mounting against him, he began confessing in degrees, until it became obvious that he was at the head of the operation. Additionally, he only apologized after he was court ordered by a judge. Vick’s sponsors dropped him and the NFL didn’t support him. The whole scenario was a public relations and image nightmare.
I researched this case about a year ago, and I was convinced that Vick would never play again professionally. I didn’t understand how one person could ruin their image so completely. However, this year he is under contract and playing professionally with a team. I know that there was extensive public relations work that went on behind the scenes in this case. Even if people still hold a negative opinion of him, the fact that he is playing is amazing. I commend the people who worked on his case, and would like to know the process they followed to make this happen.
Final Press Release 2: Image Management
Sept. 22, 2009
Burger Planet
177 Park St., Gary, IN 84451
971-883-5567
Fast Food and Feeling Fit
New menu options and fitness guru allow consumers to experience a healthier lifestyle
GARY, IND.- Burger Planet has recently added new menu items to give consumers more options. Gourmet salads, five different types of fruit, and all white meat chicken have been added to, “assist women in eating healthy,” said Burger Planet CEO James E Mullenbach III.
Jayne Petersen, fitness guru that worked with talk show host Opal Whitcomb, is also working with the company. She will be traveling to Burger Planet franchises nationwide with Corny the Clown to provide nutritional packets and advice to customers. She emphasizes a “message of moderation.” She says it’s okay to have a burger and fries, but it is also a good idea to integrate some of the new menu items.
There are three different types of salads, each costing $4.99. They are 300 calories, and 150 calories without dressing. Apples, grapes, peaches, pineapple, or bananas are offered in plastic, reusable bags for $3.99, and are 150 calories. Speaking of the changes Mullenbach III said, “For more than seven decades the company has succeeded because it put customers first. We listen to our customers and our customers desire healthy eating choices, of which we offer many.”
Burger Planed was founded in 1934 by James E. Mullenbach I. It has served 52 billion customers and counting. At last count, there were 8,921 franchises in every state and 17 countries. It employs 48,272 people and is headquartered in Gary, Ind. They are the leader of Quick Service Restaurant Industry.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
Burger Planet
177 Park St., Gary, IN 84451
971-883-5567
Fast Food and Feeling Fit
New menu options and fitness guru allow consumers to experience a healthier lifestyle
GARY, IND.- Burger Planet has recently added new menu items to give consumers more options. Gourmet salads, five different types of fruit, and all white meat chicken have been added to, “assist women in eating healthy,” said Burger Planet CEO James E Mullenbach III.
Jayne Petersen, fitness guru that worked with talk show host Opal Whitcomb, is also working with the company. She will be traveling to Burger Planet franchises nationwide with Corny the Clown to provide nutritional packets and advice to customers. She emphasizes a “message of moderation.” She says it’s okay to have a burger and fries, but it is also a good idea to integrate some of the new menu items.
There are three different types of salads, each costing $4.99. They are 300 calories, and 150 calories without dressing. Apples, grapes, peaches, pineapple, or bananas are offered in plastic, reusable bags for $3.99, and are 150 calories. Speaking of the changes Mullenbach III said, “For more than seven decades the company has succeeded because it put customers first. We listen to our customers and our customers desire healthy eating choices, of which we offer many.”
Burger Planed was founded in 1934 by James E. Mullenbach I. It has served 52 billion customers and counting. At last count, there were 8,921 franchises in every state and 17 countries. It employs 48,272 people and is headquartered in Gary, Ind. They are the leader of Quick Service Restaurant Industry.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
Tuesday, September 22, 2009
Draft Press Release 2: Image Management
Sept. 22, 2009
Burger Planet
177 Park St., Gary, IN 84451
971-883-5567
Fast Food and Feeling Fit
New menu options and fitness guru allow consumers to experience a healthier lifestyle
GARY, IN- Burger Planet has recently added new menu items to give consumers more options. Gourmet salads, five different types of fruit, and all white meat chicken have been added to, “assist women in eating healthy,” said Burger Planet CEO James E Mullenbach III. Jayne Petersen, fitness guru that worked with talk show host Opal Whitcomb, is also working with the company. She will be traveling to Burger Planets nationwide with Corny the Clown to provide nutritional packets and advice to customers. She emphasizes a “message of moderation,” saying that it’s okay to have a burger and fries, but it is also a good idea to integrate some of the new menu items. There are three different types of salads, and each costs $4.99. It’s only 300 calories, and 150 calories without dressing. Apples, grapes, peaches, pineapple, or bananas are offered in plastic, reusable bags for $3.99. They are 150 calories. Speaking of the changes Mullenbach III said, “For more than seven decades the company has succeeded because it put customers first. We listen to our customers and our customers desire healthy eating choices, of which we offer many.”
Burger Planed was founded in 1934 by James E. Mullenbach I. Burger Planet has served 52 billion customers and counting. At last count, it had 8,921 franchises in every state and 17 countries. It employs 48,272 people and is headquartered in Gary, Indiana. They are the leader of Quick Service Restaurant Industry.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
Burger Planet
177 Park St., Gary, IN 84451
971-883-5567
Fast Food and Feeling Fit
New menu options and fitness guru allow consumers to experience a healthier lifestyle
GARY, IN- Burger Planet has recently added new menu items to give consumers more options. Gourmet salads, five different types of fruit, and all white meat chicken have been added to, “assist women in eating healthy,” said Burger Planet CEO James E Mullenbach III. Jayne Petersen, fitness guru that worked with talk show host Opal Whitcomb, is also working with the company. She will be traveling to Burger Planets nationwide with Corny the Clown to provide nutritional packets and advice to customers. She emphasizes a “message of moderation,” saying that it’s okay to have a burger and fries, but it is also a good idea to integrate some of the new menu items. There are three different types of salads, and each costs $4.99. It’s only 300 calories, and 150 calories without dressing. Apples, grapes, peaches, pineapple, or bananas are offered in plastic, reusable bags for $3.99. They are 150 calories. Speaking of the changes Mullenbach III said, “For more than seven decades the company has succeeded because it put customers first. We listen to our customers and our customers desire healthy eating choices, of which we offer many.”
Burger Planed was founded in 1934 by James E. Mullenbach I. Burger Planet has served 52 billion customers and counting. At last count, it had 8,921 franchises in every state and 17 countries. It employs 48,272 people and is headquartered in Gary, Indiana. They are the leader of Quick Service Restaurant Industry.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
Wednesday, September 16, 2009
Draft Press Release 1: Announcement
Sept. 8, 2008
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
Social Media Club Established
Advocates for social media start chapter in Cache valley
Logan, UT
The Social Media Club of Cache Valley was started in Logan after three Cache valley residents attended a Salt Lake City chapter meeting, and decided to start their own. President Preston Parker says the Logan chapter follows the by lines and mission statement of the global organization. He also said that they strive to educate people who either don’t know about, or want to know more about social media, and to create a network of social media. There is no technology, race, or ethnic target audience for this organization. The club is for all people who are interested in social media.
The Social Media Club of Cache Valley was founded when three Cache valley residents were at a Salt Lake City chapter meeting, and decided to start a club in Logan. There is an executive board comprised of people with different occupations. Meetings are held the second Thursday of every month at 6:30 P.M. Location varies depending on the month. There is no fee to be a member or to attend the meetings. To find out more information, contact the designated PR specialist listed below.
Emily Flinders
PR representative
emily.flinders@aggiemail.usu.edu
Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537
Social Media Club Established
Advocates for social media start chapter in Cache valley
Logan, UT
The Social Media Club of Cache Valley was started in Logan after three Cache valley residents attended a Salt Lake City chapter meeting, and decided to start their own. President Preston Parker says the Logan chapter follows the by lines and mission statement of the global organization. He also said that they strive to educate people who either don’t know about, or want to know more about social media, and to create a network of social media. There is no technology, race, or ethnic target audience for this organization. The club is for all people who are interested in social media.
The Social Media Club of Cache Valley was founded when three Cache valley residents were at a Salt Lake City chapter meeting, and decided to start a club in Logan. There is an executive board comprised of people with different occupations. Meetings are held the second Thursday of every month at 6:30 P.M. Location varies depending on the month. There is no fee to be a member or to attend the meetings. To find out more information, contact the designated PR specialist listed below.
Emily Flinders
PR representative
emily.flinders@aggiemail.usu.edu
Tuesday, September 15, 2009
2300: Politics and PR Campaigns
BBC Monitoring the Middle East published a quote by an Egyptian radio station which reads, “Netanyahu's talk on peace with the Palestinians, and [Israeli President Shimon] Peres' hopes to resume negotiations with the Palestinians by the end of the current month, represent no more than a public relations campaign that aims at buying time.” Although I am no expert concerning the political situation between these two parties, I found this remark interesting when thinking about public relations.
In class this semester, we have talked about how to run an effective PR campaign. The acronym “ROPE” is commonly used which stands for Research, Objectives, Programming, and Evaluation. If a PR practitioner follows these steps and is thorough, the campaign is usually successful. The company has a better relationship with the involved publics, and the public has a higher awareness of that company.
In all the time that I have watched the news and read about the Israel and Palestine conflict, I have never once thought of the involvement of PR campaigns. However, when I thought about it more, I realized that public relations is key in government all over the world. They have a message or purpose that they want to relate to the public. Therefore, they research, plan out objectives, and then put their plan into action. After the plan is executed, they evaluate the strengths and weaknesses, and determine how successful they were. Although this may seem like a simple and obvious observation, I believe there is significance behind it. How many times are we as a public being targeted by systematically formulated messages, and not even realizing it?
In class this semester, we have talked about how to run an effective PR campaign. The acronym “ROPE” is commonly used which stands for Research, Objectives, Programming, and Evaluation. If a PR practitioner follows these steps and is thorough, the campaign is usually successful. The company has a better relationship with the involved publics, and the public has a higher awareness of that company.
In all the time that I have watched the news and read about the Israel and Palestine conflict, I have never once thought of the involvement of PR campaigns. However, when I thought about it more, I realized that public relations is key in government all over the world. They have a message or purpose that they want to relate to the public. Therefore, they research, plan out objectives, and then put their plan into action. After the plan is executed, they evaluate the strengths and weaknesses, and determine how successful they were. Although this may seem like a simple and obvious observation, I believe there is significance behind it. How many times are we as a public being targeted by systematically formulated messages, and not even realizing it?
Tuesday, September 8, 2009
Final Press Release 1: Announcement
Sept. 8, 2009
Social Media Club of Cache Valley (SMCCV)
851 N. Main St. Logan, Utah 84321
661-772-7537
Social Media Club Established
Advocates for social media start chapter in Cache valley
LOGAN, UTAH- The Social Media Club of Cache Valley was started in Logan after three Cache valley residents attended a Salt Lake City chapter meeting, and decided to start their own chapter. President Preston Parker says the Logan chapter follows the by-lines and mission statement of the global organization which was started three years ago in San Francisco. He also said that they strive to educate people who either don’t know about, or want to know more about social media, and to create a network of social media. There is no technology, race, or ethnic target audience for this organization. The club is for all people who are interested in social media. The first meeting was held August 15th with 22 people in attendance. Speaking of the club, Parker said, “There is nowhere else to learn about social media. This club is the hub of social media.” Parker also said that the club is a great source for people looking to network and get jobs. “You can contribute to society a lot easier if you’re connected.”
The Social Media Club of Cache Valley was started in July 2009. There is an executive board of six people. Meetings are held the second Thursday of every month at 6:30 p.m. Location varies depending on the month. There is no fee to be a member or to attend the meetings. To find out more information, contact the designated PR specialist listed below.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
Social Media Club of Cache Valley (SMCCV)
851 N. Main St. Logan, Utah 84321
661-772-7537
Social Media Club Established
Advocates for social media start chapter in Cache valley
LOGAN, UTAH- The Social Media Club of Cache Valley was started in Logan after three Cache valley residents attended a Salt Lake City chapter meeting, and decided to start their own chapter. President Preston Parker says the Logan chapter follows the by-lines and mission statement of the global organization which was started three years ago in San Francisco. He also said that they strive to educate people who either don’t know about, or want to know more about social media, and to create a network of social media. There is no technology, race, or ethnic target audience for this organization. The club is for all people who are interested in social media. The first meeting was held August 15th with 22 people in attendance. Speaking of the club, Parker said, “There is nowhere else to learn about social media. This club is the hub of social media.” Parker also said that the club is a great source for people looking to network and get jobs. “You can contribute to society a lot easier if you’re connected.”
The Social Media Club of Cache Valley was started in July 2009. There is an executive board of six people. Meetings are held the second Thursday of every month at 6:30 p.m. Location varies depending on the month. There is no fee to be a member or to attend the meetings. To find out more information, contact the designated PR specialist listed below.
-END-
Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu
Wednesday, September 2, 2009
2310: United Breaks Guitars
Airports are frustrating places. Blinking lights of DELAYED or CANCELLED crush all hope that travelers have for a smooth journey to wherever they are going. Many people will tell you about the nights they spent curled up in a hard, plastic chair with an inflatable pillow because flights were delayed for rain, sleet, snow, or hurricane conditions. But in all fairness, the airline companies have no control over Mother Nature’s unpredictable patterns. Therefore, airline companies should not be blamed for people’s unbearable, sleepless nights they have spent in airports.
However, what should be done about the customer service given to clients? Specifically in the case regarding Dave Carroll? He was a customer who chose United, and had his $3,400 guitar damaged in the process. He tried to make a claim, but after a nine month process his claim was denied. What was the problem in this case? Could things have been handled more effectively?
To me, the problem isn’t that baggage handlers were rough in handling a guitar, it was everything that happened after the fact. The flight attendants who ignored him and told him it wasn’t their problem, and the run around he received from the company, are the real root of the problem.
On their website, United says, “In the air and on the ground, online and on the telephone, our customers have the right to expect — to demand — respect, courtesy, fairness and honesty from the airline they have selected for travel. “ From his perspective and the perspective of others, Dave Carroll was not receiving any sort of respect. So after nine months of trying to get respect from the company, he decided to try a different approach. I wonder what the outcome would have been if one person was helpful and actually tried to find a solution to the problem. I find it interesting to read their “Customer Commitments,” but then to read someone’s real life experience with the company. When there is such a large discrepancy between the two, I think something needs to change. This is often where a PR professional would be needed or utilized. The company has a philosophy and ideal, but the involved public is not seeing it practiced in everyday interactions. If the company wants to stay in business and be successful, I think this needs to be evaluated and fixed.
Often, the company really can’t do anything about the problem. There are liability laws and legal loop holes that protect them from having to fix the problem. However, if they really wanted to live up to their motto and standard, they would try to find a way to compensate the loss that Dave Carroll experienced. They would also do so in a timely manner, and not drag it out for nine months.
On their website, it also says, “Our Customer Relations representatives have one goal: to acknowledge customer questions and complaints and provide prompt resolution. We will follow-up within 30 days and provide an answer or resolution, or information about next steps in the resolution process.” Dave Carroll says that each time he tried to reach the company it took about a month or longer. They may have been following the 30 day policy, but they didn’t give helpful information to help solve the problem. It just sent him in circles back to where he was before. Also, the customer relations representative that he dealt with didn’t seem to have the goal of providing prompt resolution. When he first contacted one representative, she said she didn’t even know how she could help him, or why someone directed him her way.
In all of this, I understand that Dave Carroll wanted something that probably wasn’t realistically possible. No large, corporate company wants to dish out $3400 for a new guitar, or even $1200 to cover the damage costs. At the same time, I don’t think they like to see their stock drop 10% causing their shareholders to lose $180 million dollars, which was the result of Dave Carroll writing a song about his experience and posting it on YouTube.
However, what should be done about the customer service given to clients? Specifically in the case regarding Dave Carroll? He was a customer who chose United, and had his $3,400 guitar damaged in the process. He tried to make a claim, but after a nine month process his claim was denied. What was the problem in this case? Could things have been handled more effectively?
To me, the problem isn’t that baggage handlers were rough in handling a guitar, it was everything that happened after the fact. The flight attendants who ignored him and told him it wasn’t their problem, and the run around he received from the company, are the real root of the problem.
On their website, United says, “In the air and on the ground, online and on the telephone, our customers have the right to expect — to demand — respect, courtesy, fairness and honesty from the airline they have selected for travel. “ From his perspective and the perspective of others, Dave Carroll was not receiving any sort of respect. So after nine months of trying to get respect from the company, he decided to try a different approach. I wonder what the outcome would have been if one person was helpful and actually tried to find a solution to the problem. I find it interesting to read their “Customer Commitments,” but then to read someone’s real life experience with the company. When there is such a large discrepancy between the two, I think something needs to change. This is often where a PR professional would be needed or utilized. The company has a philosophy and ideal, but the involved public is not seeing it practiced in everyday interactions. If the company wants to stay in business and be successful, I think this needs to be evaluated and fixed.
Often, the company really can’t do anything about the problem. There are liability laws and legal loop holes that protect them from having to fix the problem. However, if they really wanted to live up to their motto and standard, they would try to find a way to compensate the loss that Dave Carroll experienced. They would also do so in a timely manner, and not drag it out for nine months.
On their website, it also says, “Our Customer Relations representatives have one goal: to acknowledge customer questions and complaints and provide prompt resolution. We will follow-up within 30 days and provide an answer or resolution, or information about next steps in the resolution process.” Dave Carroll says that each time he tried to reach the company it took about a month or longer. They may have been following the 30 day policy, but they didn’t give helpful information to help solve the problem. It just sent him in circles back to where he was before. Also, the customer relations representative that he dealt with didn’t seem to have the goal of providing prompt resolution. When he first contacted one representative, she said she didn’t even know how she could help him, or why someone directed him her way.
In all of this, I understand that Dave Carroll wanted something that probably wasn’t realistically possible. No large, corporate company wants to dish out $3400 for a new guitar, or even $1200 to cover the damage costs. At the same time, I don’t think they like to see their stock drop 10% causing their shareholders to lose $180 million dollars, which was the result of Dave Carroll writing a song about his experience and posting it on YouTube.
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