BBC Monitoring the Middle East published a quote by an Egyptian radio station which reads, “Netanyahu's talk on peace with the Palestinians, and [Israeli President Shimon] Peres' hopes to resume negotiations with the Palestinians by the end of the current month, represent no more than a public relations campaign that aims at buying time.” Although I am no expert concerning the political situation between these two parties, I found this remark interesting when thinking about public relations.
In class this semester, we have talked about how to run an effective PR campaign. The acronym “ROPE” is commonly used which stands for Research, Objectives, Programming, and Evaluation. If a PR practitioner follows these steps and is thorough, the campaign is usually successful. The company has a better relationship with the involved publics, and the public has a higher awareness of that company.
In all the time that I have watched the news and read about the Israel and Palestine conflict, I have never once thought of the involvement of PR campaigns. However, when I thought about it more, I realized that public relations is key in government all over the world. They have a message or purpose that they want to relate to the public. Therefore, they research, plan out objectives, and then put their plan into action. After the plan is executed, they evaluate the strengths and weaknesses, and determine how successful they were. Although this may seem like a simple and obvious observation, I believe there is significance behind it. How many times are we as a public being targeted by systematically formulated messages, and not even realizing it?
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