Thursday, September 24, 2009

2300: The MIchael Vick Miracle

Michael Vick has wowed millions with his incredible athletic ability and presence in the NFL. However, he amazes me for a completely different reason. The public relations people working his case are incredible. I am shocked that he is playing again so soon after being released from jail after being convicted for dog fighting.

Granted, many high profile people and celebrities commit crimes and the public still likes them. But this was not the case with Vick. When the allegations came out, he denied them and then tried to blame family members. As evidence kept mounting against him, he began confessing in degrees, until it became obvious that he was at the head of the operation. Additionally, he only apologized after he was court ordered by a judge. Vick’s sponsors dropped him and the NFL didn’t support him. The whole scenario was a public relations and image nightmare.

I researched this case about a year ago, and I was convinced that Vick would never play again professionally. I didn’t understand how one person could ruin their image so completely. However, this year he is under contract and playing professionally with a team. I know that there was extensive public relations work that went on behind the scenes in this case. Even if people still hold a negative opinion of him, the fact that he is playing is amazing. I commend the people who worked on his case, and would like to know the process they followed to make this happen.

No comments:

Post a Comment