Final Press Release 2: Image Management

Sept. 22, 2009
Burger Planet
177 Park St., Gary, IN 84451
971-883-5567

Fast Food and Feeling Fit
New menu options and fitness guru allow consumers to experience a healthier lifestyle

GARY, IND.- Burger Planet has recently added new menu items to give consumers more options. Gourmet salads, five different types of fruit, and all white meat chicken have been added to, “assist women in eating healthy,” said Burger Planet CEO James E Mullenbach III.

Jayne Petersen, fitness guru that worked with talk show host Opal Whitcomb, is also working with the company. She will be traveling to Burger Planet franchises nationwide with Corny the Clown to provide nutritional packets and advice to customers. She emphasizes a “message of moderation.” She says it’s okay to have a burger and fries, but it is also a good idea to integrate some of the new menu items.

There are three different types of salads, each costing $4.99. They are 300 calories, and 150 calories without dressing. Apples, grapes, peaches, pineapple, or bananas are offered in plastic, reusable bags for $3.99, and are 150 calories. Speaking of the changes Mullenbach III said, “For more than seven decades the company has succeeded because it put customers first. We listen to our customers and our customers desire healthy eating choices, of which we offer many.”

Burger Planed was founded in 1934 by James E. Mullenbach I. It has served 52 billion customers and counting. At last count, there were 8,921 franchises in every state and 17 countries. It employs 48,272 people and is headquartered in Gary, Ind. They are the leader of Quick Service Restaurant Industry.

-END-

Emily Flinders
Public Relations representative
emily.flinders@aggiemail.usu.edu