One day in class we talked about Apple’s success in creating a name and brand for themselves, and also in fulfilling a specific niche. Their success as a company was enforced when I recently visited the website. Even though some companies may not realize it, web presence is becoming a huge part of PR. How a website looks and feels can either be a great marketing tool, or a detriment to the company. Apple’s website is definitely an asset to their company.
The site is sleek and cutting edge, reflecting and modeling their products well. The site is not overwhelming, yet it is interesting. There are videos to watch, animation that happens on the page, and interesting graphics. Most importantly, the site is easy to navigate, and it is easy to find what you are looking for. One thing I thought was interesting though, was that the prices were not the first thing displayed. I had to go several levels deep to find the prices of the products. This fits with Apple’s business model. They are not trying to be the cheapest and have the lowest prices. Instead, they sell a lifestyle. The “Apple” mentality is so cutting edge and unique that prices are obsolete. I think Apple is a great example of a company knowing their strengths and weaknesses, and capitalizing on them in every form of media.
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