The title of an article recently published in the Salt Lake Tribune read, “For many Utahns, Herbert still Gov. Unknown.” It further explained that one in four people have no opinion of the current governor’s performance. The governor has been in office for three months. Herbert’s spokeswoman Angie Welling said, “We view those (numbers) as favorable. I think the number of undecideds is to be expected given his relatively short time in office, and we’re confident as we move forward those favorable numbers will inch up.” Although Herbert has not received any negative attention, his approval is not nearly as high as Huntsman’s 83% approval rating he had after he was re-elected.
What does this mean? There hasn’t been any bad press, but there hasn’t really been any good either. What does it say about Herbert’s PR team if a quarter of Utahns are undecided about his performance? Should people in his office be pushing to get stories about him published, and have him better known among the general public? Or is it better to be more inconspicuous in his position? I think this is interesting from a public relations stand point because it’s neutral. Nothing bad has happened, but it isn’t necessarily a great success story. Is political PR different from the rest of the industry? I agree with a quarter of the Utah population: I have no opinion one way or the other about Governor Herbert. Is this a bad thing? Is bad press better than no press at all?
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