2300: Public Opinion & The Jay Leno Show

The other night I was watching the Jay Leno show, and he had a Q&A with John McCain. I laughed at the exchange, but thought the situation was interesting. Jay Leno and McCain were both making fun of Obama, specifically his health care plan, and most of the audience was cheering and laughing. However, not so many months ago, McCain was the target for every comedy event, late night or otherwise. This is interesting from a PR standpoint.

I am surprised how fast public opinion can change. On the show, McCain was seen as the good guy comedian instead of the candidate that would surely drive our nation into a fast downward spiral. Obama is receiving more criticism, and many wonder if his policies will be effective, or simply cause a bigger headache. This also made me think of how people in positions of power are under such a large amount of scrutiny. McCain holds no threat, so he becomes the likable comedian, while Obama now has a target on his back. Public opinion can change so fast, and people can switch loyalties in an instant. As a PR professional, this is something to note, and remember. Although people may have deeply held convictions and beliefs, sometimes it doesn’t take much to alter their opinion or view.