Health care reform is a hot topic of debate on Capitol Hill and around the nation. I have read many articles about the cuts that could possibly be made to Social Security and Medicare, making life drastically different for senior citizens in America. But what I have not heard is their voice and opinion in the matter.
The RetireSafe Listens campaign provides a voice for the silent majority of seniors. The company Retire Safe conducted a poll and found that 79 percent of more than 626 seniors responding to the poll expressed concerns that they were not represented in Washington. Retire Safe offers surveys that seniors can take, and the results are posted at www.retiresafe.org. Retire Safe will also take the results of the surveys and share them with Congress, The White House, and media organizations. RetireSafe is a grassroots advocacy organization representing over 400,000 supporters.
This is a great Public Relations move on the part of this company. They are representing an organization who is largely without a voice, and communicating their ideas in a somewhat effective manner. Great PR is being practiced by the company through listening to their audience, and then fulfilling the need that exists. They are also attempting to bridge that gap of discrepancy that exists between seniors and the general public. Instead of being viewed as weak and feeble, they are changing the perception, and allowing seniors to be seen as an empowered force with a voice.
Read the press release here: http://www.prnewswire.com/news-releases/listening-to-seniors-provides-real-voice-for-older-americans-64755287.html
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