Tonight the Attorney General of Utah will revisit Utah State University to talk about his Identity Theft campaign. The first time he came, no one was aware that he was even here. Through a series of events, some of the PR students were given the opportunity to promote the event when he revisited Utah State. I signed up to be part of this process. I think it’s great that we as students had the opportunity to take on real experience. I actually applied the concepts I learned in class, and found out many things about PR that I did not know before this experience.
First, it is a lot of work to get published, and get the word out about an event. When I see posters around campus or read articles in the paper, it never occurs to me how much work goes on behind the scenes. Editing and revising the press releases, and then sending them out took a significant amount of time. I scheduled time on the radio and trying to find people to go on the show, coordinating a time, and developing talking points was a lengthy process. It was also a little difficult because most of the communication was over a Google Doc, so sometimes delayed things getting done. I guess what I’m saying, is even though I have been learning about the PR profession all semester, I didn’t really understand the process until now. Even now, I am sure I don’t really have a clue. The good thing is, I think this experience has been great, and I can see myself really enjoying a career in this field.
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